Morenito Coffee mountains and coastal roasting
Our story

The Journey of Generations.

Before there was a name on a bag, there was a man, a farm, and a dream—one that would travel from the mountains of Nicaragua to the sea in Florida.

Three Generations, Two Countries, One Origin

Where it began

More than coffee. A family legacy.

Morenito Coffee began long before there was a name on a bag. It began at Santa Rosa Farm, with values strong enough to endure loss and a tradition lovingly passed down through three generations.

Manuel Moreno, Rolando Moreno, and Derick Moreno

Manuel (grandfather) DOD 1973, Rolando (father) DOD 2023, Derick (son & grandson)

Manuel Moreno - Santa Rosa Farm

Matagalpa, Nicaragua

Manuel Moreno

The dream—where the Moreno family story began.

First generation

Manuel planted more than a farm.

Manuel Moreno was a hardworking man with a generous heart and a vision for the future. He purchased a farm in the mountains of Matagalpa and named it Santa Rosa. It became a place where family, hard work, generosity, and hope could take root.

December 23, 1972

After a devastating earthquake struck Nicaragua, Manuel brought people back to Santa Rosa and gave them shelter, food, and work—simply because they needed a place to begin again.

On March 30, 1973, Manuel was tragically killed by one of the very people he had helped. He was only 46 years old, but the generosity he lived by never left Santa Rosa.

Second generation

Rolando carried it forward.

My father, Rolando Moreno, was only 11 years old when he lost his father. The middle child of five children, he was entrusted by my grandmother with something far greater than a farm. He was entrusted with his father's legacy.

And he carried it.

Through the years, my father cared for Santa Rosa with strength, pride, and dedication. In 2002, believing in what the farm could become, he expanded it by purchasing an additional 24 acres. His dream was to someday bring our family's coffee from Nicaragua to the United States and build something here in Florida. Unfortunately, he never had the opportunity to see that dream fully realized. In November 2023, at the age of 62, we lost my father following complications related to COVID-19. But his dream did not end with him.

Rolando Moreno - Santa Rosa Farm

Matagalpa, Nicaragua

Rolando Moreno

The responsibility—carrying Santa Rosa and his father’s dream forward.

Third generation

God had other plans.

In April 2023, Derick purchased a property in Bokeelia, Florida, that was originally meant to become his little man cave. Instead, it became Green Thumb Ranch—a tiny ranch filled with miniature animals, shared with the community and anyone who wants to slow down, smile, and enjoy a little piece of family life.

Somewhere along the way, it became clear that Santa Rosa and Green Thumb Ranch belonged to the same story. The dream Manuel started and the responsibility Rolando carried are now Derick’s to continue.

Derick Moreno at Green Thumb Ranch in Bokeelia, Florida

Bokeelia, Florida

Derick Moreno

The legacy continues

With those same values, Morenito Coffee was born.

FamilyHard workGenerosityQualityLove for the land
Our promise

The coffee our family has spent generations caring for.

Our goal is simple: care for every step, honor where the coffee comes from, and share it with you at its freshest.

01

Grown in the mountains

Natural-process coffee cared for at Santa Rosa Farm in Matagalpa, where climate, elevation, and generations of knowledge shape every harvest.

02

Carried between two homes

Our green coffee travels from Nicaragua to Bokeelia, connecting the farm where our story began with the ranch where its next chapter lives.

03

Roasted by the sea

We roast in small batches at Green Thumb Ranch, carefully pack each order, and send the coffee fresh from our family to yours.

In the cup

The climate, elevation, land, natural process, and generations of care create naturally fruity and citrus notes with refined balance and clarity.

Grown in the mountains. Roasted by the sea. From our family to yours.

Both sides of the journey

We don’t just want to tell you our story. We want you to live it.

Morenito Coffee was never meant to be just another bag on a shelf. Our doors are open at the place where the coffee grows and the place where it is roasted.

Green Thumb Ranch in Bokeelia, Florida
United States

Green Thumb Ranch

Bokeelia, Florida

Meet the miniature animals, spend time with our family, see how we roast and prepare the coffee, and experience where Morenito comes to life in the United States.

Visit the ranch
Santa Rosa Farm in Matagalpa, Nicaragua
Nicaragua

Santa Rosa Farm

Matagalpa, Nicaragua

Walk the land where the story began, see the coffee grow, learn about the natural process, and meet the people whose care reaches your cup long before the beans arrive in Florida.

Plan a farm visit

Follow your coffee from the farm where it is grown to the ranch where it is roasted.

Coffee roasting by the sea

Two farms · Two countries · Three generations

There will always be a place for you at our table.

When you enjoy Morenito Coffee, you are becoming part of a story that began with Manuel, was carried by Rolando, and continues with Derick—from Santa Rosa Farm in Matagalpa to Green Thumb Ranch in Bokeelia.

Come visit. Meet the family. Experience the journey.

From our family to yours, welcome to the Morenito Coffee family.